Why choose virtual production?

Client:

Summer... in the middle of winter

When the budget doesn't allow for travel to the shooting location.

Creating commercials for running shoes in a studio? Yes, it's possible! In the middle of winter, we helped the production team create summer advertisements. This allowed them to avoid costly travel and stick to the production budget. In total, eight different shooting locations were filmed in a single day!

Client:

10 sets

in a single day, without ever leaving the studio.

Switching from a white background to a solid black one this quickly would normally require a very complex lighting setup. With our LED wall, it was easy to create contrasting transitions that highlighted the spokesperson. A dozen creative 2D animations were used in the background to avoid green screen reflections and to deliver a file ready for editing straight from the camera.

Production: ROMEO

Client:

A commercial... in one week!

From the initial call to the on-air broadcast.

The world's largest comedy group announced its return with a new campaign unveiled at the 2025 Gala des Olivier. Only five days passed between the first call to our studios and the final broadcast. With the speed of our process (need a crowd in a hurry? Easy!) and the simplicity of our technology, it's easy to get projects like this off the ground quickly.

Production: PARADE

Client:

Syndicat des employés d'Hydro-Québec

A Unique Set

When the perfect shooting location doesn't exist...!

With our Virtual Art Department (VAD), we can build unique worlds to bring your creative vision to life. Our process allows us to create custom-made virtual environments that adapt to your creativity, ensuring your vision is fully realized.